You want to start a business, but what will you do? And who will you serve?
There are as many business opportunities in the world as there are human needs, and even then there are entire industries that don’t serve needs, but whimsy and leisure. With all of these options, how will you choose what to do in your business?
The most common question a prospective client asks is, “How can I improve my website ranking?”
For any readers who are new to building websites, we’re talking about a website’s rank in the search engines, primarily Google and Bing. Google holds the largest share of traffic and influence here by far and therefore sets the standards for how to optimize a website.
SEO is a process of improving the search visibility of web documents using a mixture of technical improvement, effective copy writing, and strategic marketing.
Earlier this week, Google began migrating sites to a system it calls mobile first indexing. The move hasn’t come without fair warning. The search engine has told webmasters it was going to start prioritizing the mobile versions of websites and thus favour mobile friendly websites in search results for the last eighteen months. It flipped the switch on Monday.
Every project has different needs; some rely on a simple back-end and a complex
design, others rely on a complex back-end and a simple interface. In a world with multiple content management systems available, it can be a challenge to know which to use, and when a migration is needed.