Value Propositions: Writing with Power

Chris Hawkins's picture

The formula for a Value Proposition is simple: We Do This. Why then can it be so difficult for owners to write effective Value Propositions?

One thing that many people are missing is information about their target audience. They substitute this valuable marketing knowledge with self promotion, talking about themselves and what they do, instead of connecting directly to the needs of their customers. 

Writing in this way misses great opportunities for creating connections with customers who need your products and services.

At Authentic, we write powerful, clear, bold Value Propositions that connect you with your target audience.

We'll provide homework to your staff to determine what you believe about your target markets. We then sort that data into what is truly known (information you have gathered by direct contact with your customers within that market) and what is an assumption. There is nothing wrong with marketing assumptions, but it does matter that they are, in fact, assumptions. Knowing the difference lets us know what Value Propositions are well aimed at your audience and which are experiments that can later be adjusted. Thus, we not only develop Value Propositions, but we also further your marketing knowledge and help you move closer to true connection.

At Authentic, we write powerful, clear, bold Value Propositions that connect you with your target audience.

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