What is SEO?

SEO, or Search Engine Optimization, is a methodology for increasing page rank and visibility in search engines such as Google, Bing, and Yahoo.

At Authentic, we offer a range of specialized SEO services aimed at supporting our clients to connect with their target markets via online search. We take care of everything from detailed keyword research and writing website content to planning and executing SEO campaigns.

We follow a strict code of professional ethics and use only “White Hat” Search Engine Optimization techniques in our work. While “Black Hat” techniques that manipulate the search engine results can be briefly effective, they can cause lasting headaches for website owners as they scramble to recover from each new Google update.

In comparison, none of our sites were hit hard by the last 5 Google updates. Why? We work from a foundation of SEO “Best Practices”, utilizing the most effective techniques for search engine ranking success. We skip fancy and risky techniques and instead put in the hard work for solid strategies that incorporate deep research, critical thought, and knowledge of search engines, while keeping our aim on true connection with the intended target market.

We start all Search Engine Optimization projects with a thorough analysis (site audit) to determine what may be blocking your website from being indexed, or what practices need to be implemented or amended. We then leverage long-tail search terms to drive the traffic that is really looking for the product or service you offer. We don’t believe high traffic is necessarily the best traffic - the most value comes when those visiting your website truly care about your offering in the world. True interest drives engagement, which drives leads, signups, and sales.

If it is important for your company to be visible in the search engines, contact us today to find out how we can support you and your firm.

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