Storytelling is not just for works of fiction: it can also be a powerful way to tie together your company’s marketing.
Every brand needs a story
Every brand and every company has a story; at Authentic, our job is to tell that story in a way that truly connects companies with their target markets. It is our mission to find skillful ways of aligning a brand with the needs, hopes, and dreams of a company’s target audience through our words, images, and videos.
It has been our experience that while owners and executives may be the most passionate about their brands, they are usually not the best at writing their company’s story; the reason: they are too close to the company.
Owners and executives who have built their companies from the ground up inevitably become one with their firms. They have an identity that ties in deeply with their company; essentially, their stories are intertwined.
Having an executive who is deeply connected to their company is, in most regards, a very good thing. However, in writing content for branding, executives often end up in self promotion rather than true marketing. Their identification with their business naturally leads to speaking about what they think their brand is without truly connecting with the wants, needs, and dreams of their clients.
This situation is even worse for small businesses on a budget. Often, owners who have given everything they have to get their business up and running are very likely to make all of their writing about themselves, whether the writing is for the website, brochures, or blog posts. This misses an opportunity to authentically connect with their target audience.
Isn’t my writing supposed to be about my business?
This is a question we hear often, and the answer is complex. Yes, your website content should be about your business, but the content written should be through the lens of the needs of your target audience. Rather than self promoting, successful businesses translate their product and service offerings into a language that creates a clear communication between the needs of the target audience and the true virtues of their offering. They find a fit within their target markets and make it crystal clear.
Successful businesses translate their product and service offerings into a language that creates a clear communication between the needs of the target audience and the true virtues of their offering. They find a fit within their target markets and make it crystal clear.
Authentic writes compelling, market-driven content
When we write for our clients, we weave together a narrative that highlights the truth about who they are, what they offer, and how their offering meets the needs of their target audience. We write the content with the target audience in mind, as if we were speaking directly to them. As a result, we not only create stronger brands, we also see more customer engagement in our lead generation.
Are you ready to strengthen your brand and have a deeper connection with your target audience? Contact us today to get started on building your brand.
When we write for our clients, we weave together a narrative that highlights the truth about who they are, what they offer, and how their offering meets the needs of their target audience. We write the content with the target audience in mind, as if we were speaking directly to them. As a result, we not only create stronger brands, we also see more customer engagement in our lead generation.
